Brand and Communications Manager at Starsight Energy

Job Summary

• The Brand and Communications Manager is a new role within the company and will be based at our main office in Lagos, Nigeria.
• The successful candidate will work closely with our CMO/Group Marketing team to set up and develop the supporting marketing team in Nigeria and oversee the marketing initiatives for the Ghana branch.
• As a creative Brand & Communications Manager, you will be responsible for combining your marketing and communications skills to execute and implement all marketing efforts to enhance the company’s brand image and drive new leads that support the greater business strategy.
• You will play a key role in shaping the brand's identity by overseeing various marketing functions, including branding, events, email marketing, social media, online and offline promotions, and market research.
• You will need to understand our target audience and develop marketing initiatives to position our brand according to those motivators.

Responsibilities

Principal responsibilities:

• Work with the CMO to develop and implement the overall marketing strategy and plan for Nigeria & Ghana.
• Set up and develop the supporting marketing team in Nigeria.
• Manage internal teams and external suppliers such as graphic designers, and digital and PR agencies. 
• Manage and control the annual marketing budget agreed by the board.
• Develop and implement a social media plan that provides regular updates and grows the company’s audiences. 
• Manage the content for company’s website so it is always up-to-date and       relevant.
• Work closely with the CMO & PR agency to develop and implement the PR   strategy to successfully deliver key messages to the public.
• Review and edit press releases, news stories and other marketing content. 
• Work closely with the sales teams to understand the specific target markets and industries to identify customers' needs. 
• Develop suitable marketing materials to support sales teams. 
• Support and proactively plan relevant industry or company events.
• Build brand awareness and increase brand value by ensuring a consistent brand voice and identity across all channels.
• Prepare master presentations for the company that is on brand. 
• Manage the design and production of marketing and promotional materials.
• Brief in on-brand visuals and videos for social media, brochures, videos and   more.
• Manage and build relationships with print contractors and other promotional vendors. 
• Any other job duties associated with this role.

Requirements

• Bachelor’s degree (BSc/BA) in marketing, communications, public relations or related (essential).
• Seven years plus experience in marketing as a brand, communications or marketing manager; experience within the renewable energy sector is advantageous. 
• Meticulous attention to detail is required. 
• Demonstrable experience in managing multiple marketing campaigns and     functions at once.
• Strong understanding of the foundations of Marketing and what sells a brand.
• Extremely tech-savvy and able to navigate multiple platforms with ease.
• Proficiency in MS Office, HubSpot or other CRM software.
• Good leadership and people management skills across different cultures. 
• Strong interpersonal and communication skills.
• Deadline-driven and determined.
• Exceptionally organised with the ability to multitask.
• Good time-management skills.
• Creative thinker, proactive personality and problem-solver.

Desirable attributes:

• Marketing management
• Corporate branding and marketing design.
• Brand management.
• Digital marketing.
• Inbound marketing and HubSpot CRM.