Content Creator at Project Growth

• We are seeking a talented and creative Social Media Content Creator who specializes in creating and editing videos and image posts for organic social media.
• The ideal candidate will have experience using Kapwing and Canva to produce engaging and visually appealing content.
• Our client is a marketing agency serving tech-ed businesses, and this role will play a crucial role in enhancing their online presence and driving engagement.

Responsibilities:

Video and Image Creation:

• Create captivating video and image content tailored for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.
• Develop visually stunning graphics, animations, and videos that align with client branding and messaging.

Kapwing and Canva Expertise:

• Utilize proficiency in Kapwing and Canva to edit and enhance video and image content, incorporating effects, filters, and text overlays to optimize engagement.
• Stay updated on new features and functionalities of Kapwing and Canva to leverage their full potential in content creation.

Content Strategy Alignment:

• Collaborate with the marketing team to align content creation with overall social media and marketing strategies.
• Ensure that all content meets brand guidelines and resonates with the target audience of tech-ed businesses.

Engagement Optimization:

• Monitor social media performance metrics and analyze audience engagement to optimize content strategy and maximize reach and interaction.
• Experiment with different formats, styles, and content types to identify trends and opportunities for increased engagement.

Client Collaboration:

• Work closely with clients to understand their objectives, preferences, and feedback, ensuring that content meets their expectations and drives desired outcomes.
• Provide regular updates and reports on content performance and recommendations for improvement.

Qualifications:

• Proven experience in creating and editing videos and images for organic social media, with a strong portfolio showcasing previous work.
• Proficiency in Kapwing and Canva with the ability to produce high-quality content efficiently.
• Knowledge of social media platforms and trends, with a keen understanding of what drives engagement and interaction.
• Excellent creative skills with a strong eye for design and aesthetics.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment and with clients.
• Experience working with tech-ed businesses or within a marketing agency environment is a plus.