Digital Marketer (Critical Health Sector) at Ascentech Services Limited

Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote our healthcare services, including hospitals, clinics, and specialized treatment centers.
• Manage all digital marketing channels, including social media, email marketing, content marketing, SEO, SEM, and PPC campaigns.
• Create and curate engaging content for our website, blog, social media platforms, and email newsletters to attract and retain patients.
• Monitor and analyze the performance of digital marketing campaigns using analytics tools, such as Google Analytics, to optimize performance and maximize ROI.
• Collaborate with internal teams, including marketing, medical, and IT departments, to align digital marketing initiatives with business objectives and patient needs.
• Stay up to date with the latest trends and best practices in digital marketing, healthcare regulations, and patient privacy laws to ensure compliance and innovation.
• Conduct market research and competitor analysis to identify opportunities for growth and differentiation in the healthcare market.
• Work closely with graphic designers, content creators, and external agencies to produce high-quality digital assets, such as images, videos, and infographics.
• Content creation and management of all social media platforms and
• Develop and maintain strong relationships with key stakeholders, including healthcare professionals, patients, and community organizations, to enhance brand reputation and patient satisfaction.
• Provide regular reports and insights to senior management on digital marketing performance, key metrics, and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, preferably in the healthcare or pharmaceutical industry.
• Strong understanding of digital marketing tools and platforms, including social media management tools, email marketing software, and CMS platforms.
• Excellent analytical skills and the ability to interpret data to drive informed decision-making.
• Creative mindset with the ability to develop innovative digital marketing campaigns that resonate with target audiences.
• Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
• Ability to work effectively in a fast-paced, collaborative environment with multiple stakeholders and competing priorities.
• Experience with healthcare regulations, patient privacy laws, and medical terminology is a plus