Lead Creative Strategist at Pulse NG

Key Responsibilities

• In close collaboration with the VP of D2C & project lead, craft a compelling vision and strategy for the content and branding of Pulse Picks, in alignment with Pulse's long-term objectives.
• Core understanding of social media marketing.
• Assume full ownership of the creative direction for Pulse Picks and Pulse Club, ensuring both verticals resonate with our audience and adhere to the overarching mission.
• Spearhead the launch and evolution of new content verticals, including developing a go-to-market strategy that leverages in-house marketing and creative talent.
• Coordinate across teams to ensure every content initiative is potent, well-executed, and on-brand.
• Serve as the main point of creative contact for our partners, crafting narratives that meet their needs and elevate our brand.
• Partner with engineering, sales, marketing, and regional leaders to drive content initiatives that are technically feasible, financially viable, and highly desirable to our customers.
• Ensure that customer and market feedback is woven into all creative processes, maintaining a user-centric approach to content strategy.
• Act as a liaison for the most significant client relationships, focusing on strategic content partnerships and collaborations.
• Where necessary, be involved in team expansion, attracting top creative talent to support our strategic goals.

Qualifications and Skills

• A proven track record in creative strategy or similar roles within culturally rich markets, particularly within Africa.
• A degree in a relevant field such as marketing, communication, or design.
• A robust background in managing creative projects, bonus points for expertise in content-driven e-commerce environments.
• Exceptional communication skills, capable of inspiring teams and partners with persuasive narratives and presentations.
• Capable of making decisions that guide creative teams and impact the business's direction.
• A strategic and analytical thinker, adept at turning insights into action and content into commercial success.