Digital Marketing Officer at Zeta Brent Education

• We are looking for a Digital Marketing Officer who is efficient, smart and dedicated, who can assist the marketing team in developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels.
• He/She will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
• He/She will provide overall support in relation to the company’s overall marketing processes.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Develop and implement digital marketing strategy
• Manage organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Maintain social media presence across all digital channels
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Create visual concepts for promotional activities
• Manage the digital marketing calendar
• Maintain the online presence and reputation of the company
• Oversee the creation and maintenance of social media content
• Oversee the digital marketing budget
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers on email marketing platforms
• Ensure that the brand message is consistent
• Identify trends and insights, and optimize performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide perspective for adoption where appropriate

Qualifications and Competencies

• A minimum of Bachelor’s Degree in marketing or related field.
• Minimum of 2 Years of Experience in Digital Marketing
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Knowledge of video and picture editing software
• Knowledge of Graphics Design is highly desirable
• Must be able to juggle multiple projects at the same time
• Incredible attention to detail
• Understanding of all social media platforms
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement