Digital Marketing Specialist at Ladlas Prince

Job Description

• Develop and execute digital marketing strategies to promote the organization's services and brand.
• Manage the organization's website, including content creation, optimization, and performance tracking.
• Develop and implement HR policies and procedures in compliance with legal requirements and industry best practices.
• Oversee recruitment and selection processes, including sourcing candidates, conducting interviews, and making hiring decisions.
• Create and manage digital advertising campaigns across various channels, including Google Ads, social media, and display networks.
• Monitor and analyze website traffic and digital marketing metrics, providing insights and recommendations for improvement.
• Develop and curate content for digital channels, including blog posts, social media posts, and email newsletters.
• Manage the organization's social media presence, including posting content, engaging with followers, and monitoring social media trends.
• Collaborate with internal teams and external vendors to create digital assets, such as videos, infographics, and interactive content.
• Maintain accurate and up-to-date employee records and documentation, ensuring compliance with legal requirements.
• Stay informed about changes in employment laws and regulations and ensure company policies and practices are up-to-date and in compliance.
• Collaborate with senior management and legal counsel on HR-related matters and initiatives.

Qualifications and Requirements

• Interested candidates must be Graduates, preferably with a minimum of Bachelor's Degree or equivalent in Marketing, Digital Marketing, or a related discipline.
• “MUST” have completed NYSC and have 0-3 years of experience.
• Experience in digital marketing, preferably in a legal or professional services environment.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing platforms.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Strong knowledge of employment laws and regulations
• Excellent writing and editing skills, with the ability to create compelling content for digital channels.
• Creative thinking and problem-solving abilities.
• Knowledge of SEO best practices and techniques.
• Ability to work independently and collaboratively in a fast-paced environment.
• Good reasoning abilities, sound judgment, and resourcefulness.
• Ability to remain organized and work well under pressure, meeting multiple and sometimes conflicting deadlines.
• Good computing skills (usage and terms) including social media handling.
• Fully resident in Ibadan.

Other Requirements:

• A flair for writing
• Excellent use of MS Word and Excel.
• Willingness to learn.