Marketing Automation Specialist at PressOne Africa

• This role is vital to converting interest into action!
• You'll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers. We're seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.

To Carry Out Your Role…

• Select and set up a marketing automation platform that fits our needs.
• Design and build automated email nurture sequences tailored to different stages of the customer journey.
• Experiment with A/B testing on subject lines, content, and offers to optimise conversion rates.
• Collaborate with sales teams to ensure seamless handoff of qualified leads.
• Track and analyse key marketing automation metrics, providing actionable insights.

The Ideal Candidate

• A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
• You're a strong communicator with a knack for persuasive email copywriting.
• You possess analytical skills and a data-driven approach to marketing optimisation.
• You're proficient with marketing automation tools (Zoho CRM is a plus.).

Your Key Responsibilities

• Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
• Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
• Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
• A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
• Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
• Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.

Requirements

What You Should Have

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in marketing automation.
• Analytical mindset with the ability to interpret data and optimise processes.
• Excellent copywriting skills and a strong understanding of email marketing best practices.
• Proficiency in Zoho CRM Marketing Automation a plus.