(PrEP) Demand Generation Assistant. at Jhpiego - John Hopkins University

Overview

• The Demand Generation Assistant (DGA) will support demand generation and strategic communication efforts for targeted HIV testing and prevention activities at the national, state, and local government levels. The DGA will support design and implementation of demand creation/marketing initiatives in the scale up of HIV testing and prevention, linkage to ART and ongoing adherence efforts. S/he will support the development of demand creation strategies through human centered design methodologies, working closely with the project teams to align activities and ensure effective integration of these strategies across the project.
• The position will be based in Abuja and will support demand generation efforts at the central level in Abuja and support rollout and scale up across the four RISE-Nigeria supported states (Akwa Ibom, Adamawa, Niger, and Cross River). Nigerian nationals are strongly encouraged to apply.

Responsibilities

• Support the design and implementation of HIV prevention / retention / adherence initiatives including the development of marketing/demand creation strategies
• Support design and implementation of demand generation strategies and tools for the scale up of oral PrEP, HIV self-testing, and other priority interventions.
• Support the scale up of demand generation efforts to engage and retain men in HIV testing and ART services.
• Support field testing and Media Dissemination.
• Facilitate Demand Creation Workshops.
• Champion Desk Reviews and Situational Analysis for PrEP.
• Champion the Media material development and Dissemination.
• Champion a consumer-centric approach to all activities that builds empathy with clients and communities, and translates insights into effective solutions
• In collaboration with RISE-Nigeria technical and program leadership, and in partnership with local communities and stakeholders, contribute to development and implementation of a demand generation strategy for RISE-Nigeria which is tailored by target population (e.g. AGYW, men, pediatric and adolescent clients) and by state as appropriate
• Contribute to program reviews, evaluation of results and development of activity plans to ensure key performance indicators are clearly defined and met efficiently and in a timely manner
• Support research and program learning efforts where appropriate
• In consultation with the technical and program team, implement changes in the interventions based on monitoring data and evidence from RISE-supported sites
• Collaborate with USG, MOH, NACA and other local stakeholders and implementing partners to coordinate activities, reduce duplication, and ensure implementation according to quality standards
• Document successes, lessons learned, and challenges in implementation through routine monthly, quarterly, and/or annual reports to Jhpiego and the donor, and other reporting requirements as requested
• Maintain excellent relationships with USG, USAID, MOH, NACA and other in-country stakeholders

Required Qualifications

• Master’s degree in marketing, business, communication, public health or a related field
• 3-5 years of professional experience in communication and marketing
• Experience in the health sector and knowledge of HIV programming strongly preferred
• Proven track record of effective marketing, behavior change and communications programs
• Experience working with human-centered design approaches and leveraging consumer insights for program design
• Outstanding interpersonal skills; able to develop strong relationships across functions, abilities and work levels
• Demonstrated coaching skills, with an ability to inspire, influence and motivate teams
• Excellent communications skills, both verbal and written, including presentations
• Experience in similar role will be an added advantage.

Required Skills/Abilities

• Expertise in research to practice—identifying and adapting best practices to specific project contexts.
• Run Desk Reviews for Cervical cancer prevention and HIV prevention Services.
• Strong in Research Writing
• Sound in both Literature and evidence-based research writing.
• Must have skills in Communication, Marketing, Public Health and /or a related field.
• Excellent verbal, written interpersonal and presentation skills in English
• Proficiency in Microsoft Office 365 suite
• Ability to travel nationally to project sites up to 40%, as needed