Social Media Manager (Grocery Retail Chain) at iRecruiters Africa Limited

• The Ideal candidate must be able to provide social media campaign insight and regular reporting, along with having experience managing social media campaigns across different markets.

Key Responsibilities shall include but not be limited to: 

• Design, implement, and oversee paid social campaigns to enhance engagement and execute comprehensive digital and social strategies.
• Manage community engagement across all social media platforms.
• Contribute to the development of social media strategies across different product categories.
• Strategize and execute organic and paid social media initiatives.
• Collaborate creatively with internal commercial team to generate content concepts.
• Analyze campaign performance and provide actionable insights on effectiveness.
• Stay abreast of social trends, integrating them into strategies and sharing insights with the team.
• Execute tasks autonomously and as part of a team, ensuring the digital marketing objectives are met.
• Initiate and oversee paid media initiatives.
• Demonstrate proficiency in content creation.
• Analyze social media data and insights to track performance and make recommendations for improvement.

Key Requirements:

• 5+ years of proven work experience as a Social Media Manager or similar role
• Strong understanding of social media platforms and their respective audiences
• Proficiency in managing LinkedIn, Instagram, Facebook, and X.
• Familiarity with scheduling and reporting tools such as Hootsuite, Later, Hubspot, Google Analytics, etc.
• Strong skills in social media analytics and reporting.
• Previous experience with paid media campaigns is imperative.
• Understanding of sales funnel strategies in paid social campaigns to optimize conversion rates and ROI.
• Abundance of creative ideas and exceptional communication skills.
• Eagerness to learn with meticulous attention to detail.
• Positive, team-oriented demeanor with the ability to meet deadlines in a fast-paced, multi-client environment.
• Interest in emerging technologies such as AI.