Brand Manager at Blume Nigeria Limited

Responsibilities

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people working on brand initiatives.
• Lead creative development to motivate the target audience to “take action.”
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Align the company around the brand’s direction, choices, and tactics.
• Should have exposure designing scheme (Trade & retailers) and trade marketing exposure in shop, POS design and other related elements.
• Experience in digital marketing and campaign management.

Requirements and Skills

• Degree/MBA/PGDM in marketing or a related field
• 6 - 12 years work experience.
• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to sales
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices