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Craydel (www.craydel.com) is Africa's largest higher education platform, helping students search, get matched and enrolled to top Universities across the world! We leverage on technology, to disrupt the study abroad industry that is currently fragmented, unorganized and at often misguided by financial incentives rather than student outcomes. &nbs...
About The Role
Craydel is seeking a Country Business Director- Nigeria to leads and manage resources while maintaining oversight and accountability. S/he is ultimately accountable for all aspects of the country operations and ensuring that organizational setup is adapted to the operational context. In addition, they will own and manage Craydel’s P&L in Nigeria with the support of Craydel’s leadership team based in Kenya.
Duties and Responsibilities
Operational Excellence: Craydel’s digital platform generates thousands of leads every month from various marketing campaigns. These leads are from learners who are interested in pursuing higher education abroad. A critical role for this position is to ensure operational excellence in maximizing lead funnel conversion rates to drive the student enrollment targets. The teams responsible for these operations are spread across 3 offices in Lagos & Abuja and consists of 1 operations manager (to be hired), 3 Team Leaders and around 25 higher education counselors. Operational excellence would entail working with the ops manager and team leads across our various offices in Nigeria to achieve the following:
Success in High Schools: Craydel has successfully partnered with hundreds of high schools in Kenya that have become a long-term strategic base for access to students. The success in Kenya has come at the back of our Craydel Premium platform that helps students make scientific higher education decisions using our psychometric assessment, and help check eligibility for their best for courses and apply to universities seamlessly online & building a strong community of school counselors, and continuous engagement with students & parents. We need to now achieve similar success with high schools in Nigeria. Success in high schools in Nigeria would entail the following:
Brand Equity: Brand Trust & Credibility are key drivers of our success. Craydel is a relatively new brand in Nigeria and thus a lot of work needs to happen in terms of building brand awareness, considerations and trust. You will act as a brand ambassador for Craydel in Nigeria and work with Craydel’s marketing team to build a powerful brand through digital and offline marketing, building strategic partnerships, PR & events, with a strong emphasis on low cost, high value initiatives that can quickly build trust.
Strategic People Management: As Country Business Director, you are responsible for setting the overall direction of the country operation as well as the day-to-day operational management. That means that you will:
Key skills & Qualifications
To be successful as Country Business Director you must have:
Apply If:
Interested and qualified candidates should forward their CV to: hr@craydel.com using the position as subject of email.
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