Consumer Lifecycle Manager at Interswitch

Job Summary

• To manage and optimize the entire journey of our consumers, from when we reach them to when they become loyal referrers.
• Analysing customer data and metrics to gain insights into customer behaviour, preferences, and trends.

Key Responsibilities

• Develop and implement effective strategies and initiatives to attract new consumers and drive consumer acquisition
• Optimize conversion tunnels and identify channels for reaching potential consumers
• Collaborate with the Growth Marketing team to execute targeted acquisition campaigns
• Review onboarding process to ensure all necessary information, guidance, and support during consumer onboarding, ensuring a smooth and positive experience.
• Address any challenges or question to ensure consumer satisfaction
• Develop & execute strategies to engage consumers and keep them actively involved with the brand
• Implement personalized communications and targeted promotions
• Creating or partnering to ensure we have a consumer loyalty program.
• Analyse consumer behaviour and preferences to identify potential risks of churn
• Develop and implement retention initiatives to ensure consumer loyalty
• Ensure product improvements based on consumer feedback
• Identify opportunities for upselling and cross-selling using our product recommender system
• Work with the B2C Product team to create new products based on consumer feedback.
• Cultivate a community of loyal and satisfied consumers through advocacy programs
• Encourage and leverage consumer testimonials, referrals, and social proof to enhance brand reputation
• Analyse consumer data and metrics to gain insights into consumer behaviour, preferences and trends
• Utilise data-driven insights to optimize strategies at each stage of the consumer lifecycle
• Identify opportunities for improvement and provide recommendations for enhancing the consumer experience.

Education & Experience
Academic Qualification(s):

• A First Degree.
• An MBA will be added advantage.
• Relevant professional qualification(s) will be an added advantage.

Experience (Number of relevant years):

• Minimum of 8 years of relevant experience.