Digital Marketing Specialist at Santabella Group of Companies Limited

Job Description:

• Santabella Music Empire is in search of a passionate and driven Digital Marketing Specialist to spearhead our digital marketing initiatives and propel our online presence to new heights.
• As a key member of our team, you will play a pivotal role in strategizing, implementing, and optimizing digital marketing campaigns to engage our audience and drive business growth.

Responsibilities:

Strategy Development:

• Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business objectives.
• Define target audiences, channels, and key performance indicators (KPIs) for each campaign.

Content Planning and Creation:

• Work with artists and content creators to develop engaging and shareable digital content.
• Ensure content aligns with brand guidelines and resonates with the target audience.

Social Media Management:

• Manage and optimize all social media channels.
• Develop and implement content calendars.
• Monitor trends and engage with the online community.

Email Marketing:

• Develop and execute email marketing campaigns.
• Manage email lists and segment audiences for personalized campaigns.

Paid Advertising:

• Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and others.
• Monitor and optimize campaigns for maximum return on investment (ROI).

Website Management:

• Oversee the company website and artist pages.
• Ensure content is up-to-date and optimized for search engine optimization (SEO).

Analytics and Reporting:

• Utilize analytics tools to track performance.
• Generate regular reports to evaluate the success of digital marketing efforts.
• Provide actionable insights for continuous improvement.

Collaboration:

• Collaborate with artists, management, and other teams to align digital marketing strategies with overall promotional efforts.
• Coordinate with external agencies and partners when necessary.

Preferred Qualifications:

• Bachelor's Degree in Marketing, Communications, or related field.
• Minimum of 7 years of experience in digital marketing.
• Strong analytical background and ability to create and update reports.
• Deep understanding of Afrobeat, hip-hop, Rap, and R&B culture with pre-existing relationships with key tastemakers and influencers.
• Proven ability to lead cross-functional teams with strong project management, organization, and communication skills.
• Proficiency in Excel, PowerPoint, and Photoshop, as well as collaboration and asset management tools like Google Drive, Box, Evernote, etc.
• Experience in the music business and project management is an added advantage.
• Motivated, creative, innovative, organized, detail-oriented, and accustomed to working under tight deadlines.
• Ability to thrive in a team environment while taking initiative and working independently.