Head of Marketing - Power Products Division at Simba Group

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's overall objectives.
• Conduct market research to identify trends, opportunities, and potential challenges.
• Define target audiences and create strategies to reach and engage them effectively.
• Manage and lead a high-performing marketing team, fostering a collaborative and innovative work environment.
• Provide guidance, mentorship, and professional development opportunities to team members.
• Establish and maintain a strong brand presence that aligns with the company's values and mission.
• Oversee the development of marketing materials, ensuring consistency in messaging and branding across all channels.
• Develop and execute digital marketing campaigns across various channels, including social media, email, and online advertising.
• Analyze digital marketing performance metrics and optimize strategies for maximum impact.
• Lead the creation of compelling and relevant content to support marketing initiatives.
• Ensure content aligns with brand messaging and resonates with target audiences.
• Manage relationships with media outlets, influencers, and other external partners.
• Develop and execute public relations strategies to enhance the company's image and reputation.
• Develop and manage the marketing budget, allocating resources effectively to achieve strategic goals.
• Monitor and report on the ROI of marketing activities.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure alignment and consistency in messaging and objectives.

Qualifications

• Interested candidates should possess a Bachelor's Degree with 10-20 years experience.