Head of Sales and Marketing at eRecruiter Nigeria

Job Description

• Our client, a leading and innovative healthcare system in Africa, seeks a Head of Sales and Marketing to join their dynamic team.
• The ideal candidate be responsible for developing strategic and tactical initiatives aimed at increasing product revenue, profitability, and market share of our Product/Portfolio. 

Job Responsibilities

• Develop and execute marketing plans through insightful interpretation of market research, competitive intelligence, and overall industry knowledge. 
• Lead product positioning, key messaging, and POA (Price on Asking) development in collaboration with the sales team. 
• Lead social media initiatives related to the product/portfolio. 
• In collaboration with Finance to design and execute advisory boards to gain market insights and feedback from key stakeholders to develop brand concepts and unique value propositions. 
• Meet with key opinion leaders to strengthen customer insights and relationships. 
• Plays an active role in C-Suite and high-impact customer selling activity. 
• Manage the intake of competitive and industry intelligence to identify risks and opportunities that exist within the existing portfolio and future pipeline. 
• Manage the complete lifecycle of the product portfolio, including pre-launch activity,  product launches, pricing, SKU (Stock Keeping Unit) optimization, market share, and penetration targets. 
• Lead the preparation and submission of long-term and annual product sales budgets and quarterly estimates based on historical performance, external and internal factors, and sales intelligence. 
• Identify, prepare, communicate, and monitor product sales targets and product promotions to ensure revenue and profit targets are met. 
• Work closely with Sales and Customer Service in identifying competitive  opportunities or potential risks to monthly performance targets.
• Active participation in all supply discussions to ensure appropriate levels of supply  and distribution are attained 
• Working closely with Finance to develop product and sales promotions to  reduce inventory obsolescence 
• Manage customer listing grids to ensure appropriate inventory and allocation of products, ensuring superior customer fulfillment and listing retention 
• Working closely with the Warehouse Manager and Customer Service to ensure product  supply meets demand expectations 
• Manage our Market Research team, ensuring timely and accurate market information is produced monthly. 
• Work with Sales Team to identify and recommend future product opportunities, in  line with company goals and objectives 
• Planning and implementation of quantitative and qualitative market research  initiatives to develop market understanding and competitive activity 
• Lead training on marketing and sales materials, programs, and messaging as required. 
• Key Performance Indicators development and tracking for Sales Representatives.
• Hire, coach, and develop marketing team members. 

Requirements

• Minimum of Seven (7) years’ experience in pharmaceuticals, wholesale, and distribution.
• Minimum of a BSc. In Marketing, Business Administration, or related field. A master’s degree will be a bonus. 
• Outstanding customer relationship, interpersonal and communication skills with the established ability to work with diverse audiences effectively and influence cross functionally.
• Good working knowledge of Microsoft Suite – PowerPoint, Excel, Word.
• Excellent organization and multi-tasking skills.
• Exceptional interpersonal skills and problem-solving capabilities.
• Ability to lead with influence.
• Ability to think strategically to improve current process.
• Ability to work independently and prioritize with minimal daily instruction.
• Strong analytical skills with the proven ability to effectively analyze data to determine trends and inform strategy.