Head, User Acquisition at Sabi

Job Purpose

• The Head, User Acquisition will lead our acquisition efforts in driving client acquisition strategies, building partnerships, and optimizing digital channels.
• You will utilize data-driven insights to identify target audiences and optimize acquisition channels. 
• The ideal candidate will bring a wealth of experience in developing and executing innovative acquisition strategies, building fruitful partnerships, and leading high-performance teams.
• You will be leading the technology adoption of the users within the informal sector.

Job Responsibilities

• Develop and implement comprehensive client acquisition strategies aligned with business goals.
• Utilize data-driven insights to identify target audiences, optimize sales acquisition channels, and capitalize on opportunities.
• Establish and nurture strategic partnerships with key players in the FMCG, and retail industries.
• Build and lead high-performing user acquisition team, providing mentorship and guidance.
• Drive customer acquisition efforts through various channels, including direct sales, partnerships, and innovative campaigns.
• Collaborate with external partners to drive co-marketing initiatives and expand customer reach.
• Develop and execute plans to enter new markets or expand the company's presence in existing ones
• Implement robust analytics and reporting mechanisms to track and analyze the performance of acquisition campaigns 
• Foster a culture of innovation, collaboration, and continuous improvement.

Requirements

Special Skills and Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• 8-10 years user acquisition experience within the FMCG distribution, Fintech, Retail, Ecommerce.
• Proven experience leading technology adoption within the informal sector will be a big plus.
• Proven success in developing and implementing effective acquisition strategies.
• Strong analytical and data-driven decision-making skills.
• Excellent leadership and communication abilities.
• Project management experience

Candidate Specification

• Motivated by the mission of Sabi
• Pragmatic with quantitative and analytical ability and attention to detail
• Driven, independent thinker and leader who can juggle multiple projects simultaneously with fast-changing priorities
• High level of integrity and dependability with a strong sense of urgency.
• A focus on execution. Willing and able to get hands dirty.
• Flexibility to roll up your sleeves and attack problems and projects as they arise, where you will need to set out a clear structure, method and outcomes yourself .