Marketer at KadMap

Job Description:

• KadMap® Systems Limited is looking for someone to fill the office of a marketer. He is responsible for promoting and selling products or services offered by the
• KadMap® Systems Limited. His/her primary goal is to create awareness, generate interest, and drive demand for the products or services among the target audience.
• He/she will play a crucial role in developing and implementing marketing strategies to achieve business objectives, increase brand visibility, and ultimately boost sales and revenue.

Responsibilities:

• Marketing Strategy Development: Collaborate with the marketing team and other stakeholders to create comprehensive marketing strategies that align with the overall business goals and target market.
• Market Research: Conduct market research to identify consumer needs, preferences, and trends. Analyze competitors' activities to gain insights and maintain a competitive edge.
• Target Audience Identification: Define and understand the target audience for the products or services. Segment the market based on demographics, behaviour, and other relevant criteria.
• Lead Generation: Implement lead generation strategies to capture potential customers' information and nurture them through the sales funnel.
• Data Analysis: Monitor and analyze marketing data and metrics to assess the effectiveness of marketing efforts. Use data-driven insights to optimize marketing campaigns and improve ROI (Return on Investment).
• Budget Management: Manage the marketing budget effectively, allocate resources wisely, and measure the return on marketing investments.
• Relationship Building: Build and maintain relationships with customers, partners, influencers, and media to enhance brand reputation and reach a wider audience.

Qualifications:

• School leaving Certificate 
• Degree from tertiary institution 
• Certification is added advantage

Skills

• Analytical Skills: The marketer should possess strong analytical skills to interpret data, measure the success of marketing campaigns, and make data-driven decisions for optimizing future strategies.
• Creativity: Creativity is important in developing innovative marketing campaigns and crafting compelling content that captures the attention of the target audience.
• Communication Skills: Excellent written and verbal communication skills are necessary to effectively convey marketing messages and collaborate with team members, clients, and external partners.
• Technology Proficiency: He/she should be conversant with basic IT tools

Experience:

• Years of experience will be considered in the absence of higher degrees