Marketing and Communications Officer at Kobo360

Job Description

• We are looking to hire an adept, resourceful, and dedicated marketing and communications officer to join our team.
• The MarCom officer will support our internal and external communications strategy, write and distribute publicity materials, manage communication channels, and coordinate promotional events.

What You Will Do

• Write, edit, and distribute content, including publications, press releases, website content, promotional materials, speeches, and other marketing materials that communicate our activities, products, and/or services.
• Produce internal communications materials and engagement across a range of channels.
• Coordinate the design of promotional materials with the design team and distribute via online and offline channels.
• Ensure that all communications and marketing materials align with brand standards.
• Execute marketing campaigns on all channels.
• Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, analyze and report website analytics, pay-per-click (PPC) initiatives, and marketing campaigns.
• Maintain records of media coverage/mentions and collate analytics and metrics for quick decision-making.
• Maintain digital media archives including photos and videos.
• Respond to media inquiries and perform media outreach to achieve brand placement in publications.
• Develop escalation protocols for managing communication crises, should they arise.

Requirements

• Bachelor's Degree in any related field.
• A Bachelor's Degree with experience as a communications officer or equivalent experience in a similar role is strongly desired.
• 2 - 3 years relevant experience in a communications role.
• To succeed in this role, you must be a creative and analytical thinker with excellent communication and interpersonal skills.
• Familiarity with B2B and B2C advertising campaigns.
• Hands-on experience with web content management tools, like WordPress.
• Knowledge of SEO and Google Analytics.
• Experience with marketing campaigns on social media.
• Excellent verbal, written communication and presentation skills.
• Must possess exceptional writing skills and be able to compose engaging and accurate content.
• Knowledge of any design software.
• Understanding of communications, public relations, and marketing best practices.
• Ability to think strategically and identify ways to improve communication efforts.
• Must be resourceful and take initiative even when given minimal direction.