Marketing Manager (Essenza) at Beauty And Fragrance LTD

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door (Stores and Website and Social Platforms).
• Establish a marketing calendar .
• Deploy successful marketing campaigns and in store events and own their implementation from ideation to execution.
• Experiment with a variety of organic media communication channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis of these channels.
• Collaborate with different departments to strategize and execute all promotional activities.
• Produce valuable and engaging content for our website and blog and social platforms that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis.
• Develop and execute influencer marketing strategies.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Job fulfilment

• Monthly campaigns 
• Marketing Initiatives and Strategies.
• Advertising - Work with respective departments to ensure consumers are reached through the right channels depending on the campaign.
• Building on our social influence - Partnering with the right influencers, building our influencer database.
• Digital upskilling.
• Events - planning.
• Corporate Social Responsibility (CSR) .
• Passion for Beauty is a must.

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Candidate must possess atleast a Bachelor's Degree in Marketing and must have fashion for Beauty Brands.