Online Communication Strategist at Fort Knox Group

RESPONSIBILITIES

• Create brand guidelines for Arzeh and Sliquors
• Design social media strategies aligned with the brands guidelines for Arzeh, Sliquors and our beverages brands
• Manage, create and publish original, high quality content
• Administer all company social media accounts ensuring up-to-date content
• Create B to B on-line presence for Arzeh
• Liaise with graphic designers to ensure content is informative and appealing
• Collaborate with Marketing teams to create social ‘buzz’ regarding new product launches
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on social media activity and web traffic and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

QUALIFICATION AND SKILLS

• BSc degree in Marketing or relevant field
• Proven work experience as a Social media strategist or Social media manager
• Hands on experience using digital and social media for brand awareness
• Understanding of SEO and web traffic metrics
• An ability to identify target audience preferences and content to meet them