Product Marketing Manager at Denna Rossi Limited

Job Description 

• We have an opening for a Product Marketing Manager with the responsibilities tointroducing a new product or support the existing products through adequate marketing plans to communicate the product’s value to the consuming public.

Responsibilities

• Determine the type of advertising and marketing content, such as TV, radio, print, digital, or social media, that needs to be created and distributed.
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Work with in-house or external Writers and other content creators to create the desired content.
• Follow and analyze market trends to position products
• Outline a product timeline and oversee the project’s successful execution.
• Create and manage budgets for the product.
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Develop and maintain relationships with external vendors whose products or services will be needed for the product.

Requirements

• Bachelor's Degree / HND in any related discipline
• 8 years of cognate experience as a brand manager, or communication and marketing manager in the beverage and FMCG industry
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Analytical mind and strong quantitative skills.