Promotions Associate at Santabella Group of Companies Limited

Responsibilities:

• Develop local and international promotional plans targeting key demographics to enhance visibility for Santabella Music Empire artists’ content, releases, and tour dates.
• Cultivate, manage, and leverage relationships with local influencers, promoters, writers, tech communities, lifestyle shops, club organizers, and content creators to amplify brand exposure.
• Establish connections with On-Air Personalities (OAPs), on-campus clubs, trendsetters, and tastemakers to facilitate collaborations for artist releases, events, and programs.
• Pitch artists’ content to college and local media outlets (press/radio/blogs) to secure coverage and placement.
• Prepare monthly promotional recaps for distribution to artists, managers, and label executives.
• Conduct research and propose new initiatives to optimize promotional efforts and expand reach.
• Collaborate closely with the promotions manager and street team to execute operational plans for the artist roster.

Key Performance Indicators:

• Increase radio and TV plays for Santabella Music Empire artists.
• Enhance media mentions to boost artist bookings.
• Achieve a percentage spike in streaming numbers month over month.
• Enhance brand equity for Santabella Music Empire.

Preferred Qualifications:

• Bachelor's Degree in Communications-related fields such as Public Relations and Advertising.
• Detail-oriented and adaptable to changing priorities.
• Proficient in MS Office suite.
• Strong knowledge of and network within the entertainment industry is advantageous.