Sales / Marketing Manager at Cainergy International Limited

Reports To: Co – CEO

Job Objective / Purpose of Job

• Sales/Marketing Manager leads the marketing strategy and campaigns in line with the strategic directions of the company.
• Responsibilities include promoting the brands visibility to retain existing customer and increase penetration into new and untapped markets.
• Should be responsive to trends; and build strategic partnerships that will achieve sales growth.
• You initiate and execute innovative and creative marketing promotions and lead generations to grow the customer base while retaining existing clients.

Job Duties / Responsibilities / Accountabilities

• Build strategic relationships and partner with key industry players, agencies and vendors.
• Develop and implement effective marketing strategies to retain existing customer and attract new ones.
• Identify business leads, attract, and convert potential clients to loyal ones.
• Design creative marketing campaigns and successfully deploy, from ideation to execution, expanding the reach of the brand.
• Liaise with OEMs/Partners to meet product specifications for potential customers and improve satisfaction for existing customers.
• Increase the existing customer pool to boost market share.
• Identify and deploy the most effective channels to promote and raise brand awareness of Cainergy International Limited value proposition.
• Manage the design and production of marketing contents and promotional materials-brochures, website, social media etc. and ensure that they are in line with our brand identity.
• Prepare and manage the budget and ensure all marketing spends deliver commensurate return on investment.
• Track the effectiveness of marketing campaigns, gain insights, and report findings to management.
• Analyze customer insight, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Manage all CSR initiatives and ensure that all activities are aligned and have a positive impact on the company.
• Work closely with the Business Development team to meet target and for business expansion.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze industry trends and adjust marketing campaigns/strategy accordingly

Requirements

• Higher Diploma / Bachelor's, Master's Degree in Marketing or any related Discipline
• Membership of relevant Professional affiliation.
• Minimum of 15 years Marketing/Sales experience, of which 8 years should be in EPC of Oil & Gas Industry
• IOC Experience is preferred.
• A deep understanding of marketing principles
• Knowledge of the Oil and Gas Industry
• Must have achieved obvious results in Marketing/Sales with evidence of continuous growth especially in the Oil and Gas industry.
• Apt knowledge of institutional market trends.

Required Key Skill:

• A highly creative and innovative individual who can think outside the box.
• Self-driven, ambitious, and motivated to achieve results.
• Strategic thinker who possesses solid business acumen and is able to organize and manage multiple priorities.
• Able to make outstanding presentations to stakeholders.
• Excellent negotiation skills.
• Excellent communications skill
• Problem Solving & Critical Thinking
• People skills
• Analytical and numerical skills.
• Excellent Time management skills.
• Ethical Practice.
• Leadership skills
• Strong attention to detail.