Jobs at Godrej Consumer Products Limited

Job Summary

• As part of the CMI team, you will be required to partner with the Marketing & Innovation teams to help generate Consumer Insights and be able to guide them on its application to the business and address marketing challenges.
• You will have to proactively identify consumer driven issues and opportunities and have the ability to support the business on root-cause analysis as well as the best approach for conducting consumer researches.
• This is an incredible opportunity to learn and deliver in one of the most important capability areas for Godrej Consumer.

Job Responsibilities

• Expertise in consumer insights and ability to fuel innovation thinking and ideas
• Provide strategic insights and business recommendations to marketing team basis quantitative research and data from secondary sources as well as qualitative tools
• Conduct, analyze and interpret consumer research data. Integrate the feedback from diverse sources for a holistic understanding of consumers’ behavior
• Discover consumer insights / needs from consumer interaction. Help to convert insights to meaningful concepts
• Partner the business teams in applying insights for taking business decisions
• Direct the development and execution of research and provide insights and recommended action to support product categories across GAUM Areas of focus include New Products, existing product lines, Integrated Marketing/Integrated Brand Campaigns, Advertising, Digital/social media and Insight mining from social media listening reports.
• Identify and bring on new suppliers and manage existing research supplier relationships. Ensure suppliers have a solid understand of brand, social mission, and consumers.
• Develop frameworks & research to monitor brand performance across channels.
• Train, develop and mentor marketing team and others on research skills, tools and methods.
• Follow up on financials, PR, POs and Final Payments for projects.
• Support other GAUM projects that may be assigned by the CMI Head

Educational Qualification and Experience

• Candidates should possess a First Degree in Economics / Statistics / Marketing
• 2-3 years of experience in Market Research with exposure in the quantitative and qualitative researches
• Mix of agency and client-side work experience an advantage but not required.

Skills Required:

• Expertise on application of range of Quantitative Research tools/techniques
• Familiarity and Skills to use Qualitative Research tools/techniques.
• Formulating research problem, research design and data analysis
• Ability to manage a research study from brief to presentation
• Ability to synthesize large sets of data into crisp recommendations
• Ability to recommend the appropriate research plans as well as on the research designs
• Ability to analyze and interpret data in an insightful manner
• Efficient time management, ability to multi-task and detail oriented
• Recommend improvements in work processes within area of responsibility
• Strong Project Management skills
• Ability to use statistical packages for data analysis and visualization ( SPSS, Epi Info, Power Bi etc.)
• Good communication and presentation skills.
• Ability to work independently and self-starter

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About the Job

• The Brand Manager will create and execute marketing plans to produce sustained, profitable volume growth and lasting brand equity.
• He/She will manage Advertising and Marketing spends to deliver marketing plans, volume and profit goals within budget.

Main Responsibilities

• Plan, develop and direct marketing efforts for all assigned brands.
• Create strategies to take advantage of market opportunities. Conceptualize strategic initiatives and implement details of campaigns with cross-functional teams.
• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
• Supervise brand content, manage access to brand assets and develop brand standards and usage guidelines.
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.
• Work closely with all relevant departments/stakeholders to consult on all brand-related aspects important for the proper implementation of brand initiatives.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Partner with the Marketing Manager to develop holistic consumer engagement and data-driven marketing programs to build brand equity, consumer loyalty and drive sales.
• Deep understanding of consumer needs and insights; analyze competitive moves and understand key category dynamics by requesting research, analyzing data and defining business strategies.
• Write reports, specifications and creative briefs.

Qualifications, Experience & Knowledge

• A Bachelor Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field.
• Must have 5-7 years of work experience, 2 of which should be a managerial role in a Brand Manager position.
• Experience in FMCG space.

Values:

• Trust
• Be Bold
• Create Delight
• Own It
• Be Humble
• Show Respect

Key Competencies / Skills:

• Excellent Communications Skill
• Strong Interpersonal and People Management Skill
• Negotiation and Decision-Making Skill
• Leading and Influencing Skill
• Membership of Professional bodies (added advantage)
• Brand Marketing
• Project Management
• Market Intelligence
• Account Management
• Digital/Social Media Marketing