Fresh Jobs at PressOne Africa

• This role is vital to converting interest into action!
• You'll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers. We're seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.

To Carry Out Your Role…

• Select and set up a marketing automation platform that fits our needs.
• Design and build automated email nurture sequences tailored to different stages of the customer journey.
• Experiment with A/B testing on subject lines, content, and offers to optimise conversion rates.
• Collaborate with sales teams to ensure seamless handoff of qualified leads.
• Track and analyse key marketing automation metrics, providing actionable insights.

The Ideal Candidate

• A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
• You're a strong communicator with a knack for persuasive email copywriting.
• You possess analytical skills and a data-driven approach to marketing optimisation.
• You're proficient with marketing automation tools (Zoho CRM is a plus.).

Your Key Responsibilities

• Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
• Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
• Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
• A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
• Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
• Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.

Requirements

What You Should Have

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in marketing automation.
• Analytical mindset with the ability to interpret data and optimise processes.
• Excellent copywriting skills and a strong understanding of email marketing best practices.
• Proficiency in Zoho CRM Marketing Automation a plus.

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• In this dynamic role, you'll take the lead in boosting our organic search presence, driving more qualified leads to PressOne Africa. We're seeking a results-driven SEO Specialist passionate about search engine algorithms and making our website shine on search results pages.

To Carry Out Your Role...

• Conduct in-depth keyword research to target the most relevant search terms.
• Optimize our website (content, structure, technical aspects) for search engines.
• Strategically build high-quality links to our website to enhance authority.
• Collaborate with content creators on SEO-optimized content.
• Analyse SEO performance data and suggest continuous improvements.

The Ideal Candidate

• A savvy SEO strategist with a proven track record of success (minimum 4 years of experience in SEO).
• You're on top of the latest SEO trends and techniques.
• Data analysis is your superpower!
• You're a quick learner, and can pick up any SEO tool.
• You have excellent written and verbal communication skills.

Your Key Responsibilities

• Keyword Research & Analysis: Identify high-value keywords and phrases to target our ideal customers.
• On-Page Optimisation: Fine-tune website content, titles tags, meta descriptions, and technical factors to boost search rankings.
• Off-Page Optimisation: Proactively build high-quality backlinks from relevant websites.
• Data-Driven Recommendations: Analyse SEO metrics, providing insights and regular reports to drive continuous improvement.
• Strategic Collaboration: Partner with content and development teams to ensure SEO best practices are integrated throughout our website.

Requirements

What You Should Have

• Bachelor's degree in Marketing, or a related field (preferred).
• 4+ years of proven experience successfully implementing SEO strategies.
• Strong analytical and problem-solving skills.
• Self-motivated and detail-oriented with an insatiable curiosity about all things SEO.

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• In this dynamic role, you'll be the architect of our website content. Your words will educate visitors, showcase our features, and turn interest into action. We're looking for a skilled writer and strategic thinker who thrives in a fast-paced startup environment.

To Carry Out Your Role

• Develop and execute content plans to expand PressOne Africa's website with engaging, informative, and SEO-friendly pages.
• Craft compelling copy for feature pages, use case pages, comparison pages, and other website sections that drive customer understanding.
• Collaborate with designers and the SEO Specialist to optimize pages for both users and search engines.
• Maintain a consistent brand voice and style guide ensuring all content aligns with our messaging.
• Track content performance metrics and identify opportunities for improvement.

The Ideal Candidate

• A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).
• Excellent writing and editing skills, with a keen eye for detail.
• Basic understanding of SEO principles and how to write for the web.
• Experience using a content management system (CMS) like WordPress.
• Self-starter with strong organisational skills and ability to manage multiple projects.

Your Key Responsibilities

• Content Creation: Write and edit engaging, informative, and SEO-friendly copy for various web pages, including product pages, feature pages, and landing pages.
• Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.
• Brand Consistency: Ensure all web content maintains a consistent brand voice, tone, and style.
• Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.
• Reporting & Analysis: Use web analytics to track content performance (page views, time on page, bounce rates) and identify areas for improvement.

Requirements

What You Should Have

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in web content writing, with a portfolio showcasing your work.
• Excellent writing, editing, and proofreading skills.
• Basic knowledge of SEO best practices and keyword research.
• Proficiency with WordPress is a plus.

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• In this dynamic role, you'll be the voice of PressOne Africa on social media.
• Your mission is to build an active and engaged community of entrepreneurs, founders, and small business owners on Facebook and LinkedIn.
• We're seeking a social media enthusiast with a passion for fostering conversations and connecting with our target audience.

To Carry Out Your Role

• Develop and execute a social media strategy to boost engagement and community growth.
• Create captivating content (text, images, short videos) that resonates with business owners and sparks discussion.
• Actively engage with followers, respond to comments, and foster a sense of community around our brand.
• Track and analyze social media metrics, using insights to refine your approach and demonstrate the impact of your efforts.
• Collaborate with the Content team to repurpose website content (blog posts, etc.) for social media.

The Ideal Candidate

• Passionate about social media and building online communities (minimum 3 year of experience in social media management or related role).
• Excellent writer with the ability to craft compelling social copy for different platforms.
• Strong understanding of Facebook and LinkedIn, both their algorithms and how to spark conversation with a professional audience.
• Data-driven mindset – you love analysing metrics to drive strategy.
• A creative thinker who can come up with out-of-the-box ideas to increase engagement.

Your Key Responsibilities

• Content Creation: Develop a social content calendar including a mix of original posts, curated content, and engagement-focused prompts.
• Community Management: Actively engage with followers, responding to questions and comments in a timely manner.
• Social Listening: Monitor social conversations about PressOne Africa, entrepreneurship, and related topics.
• Analytics & Reporting: Track key social media metrics (reach, engagement, clicks, etc.), providing regular reports with insights.
• Trend Spotting: Stay up-to-date on relevant social media trends and adjust strategies as needed.

Requirements

What You Should Have

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 3+ years of proven experience managing social media for businesses (ideally in the B2B or tech space).
• Strong understanding of social media analytics and reporting tools.
• Familiarity with basic design tools (e.g., Canva) is a plus.
• Excellent communication and interpersonal skills.