Job Vacancies at Vendease

Job Summary

We are seeking a Content Marketer with a strong editorial background to join our dynamic marketing team. The ideal candidate will be responsible for conceptualising, creating, and managing compelling content that resonates with our target audience across various platforms. They will play a key role in driving brand awareness, engagement, and lead generation through strategic content initiatives.

Job Details

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience preferences.
• Create high-quality, engaging content, including articles, blog posts, whitepapers, case studies, social media posts, emails, and more.
• Collaborate with cross-functional teams, including data, design, product, and sales, to ensure content consistency and alignment with brand voice and messaging.
• Lead editorial planning and content calendar management to ensure timely delivery of content assets.
• Conduct thorough research on industry trends, competitor activities, and customer insights to inform content strategy and topics.
• Optimise content for SEO to improve organic visibility and drive website traffic.
• Monitor and analyse content performance metrics using tools such as Google Analytics, SEMrush, or similar platforms and provide insights and recommendations for optimisation.
• Stay updated on emerging content marketing trends, tools, and best practices, and propose innovative ideas to enhance content effectiveness.
• Ensure quality and consistency across branded content platforms.
• Collaborate with external partners, influencers, and industry experts to amplify content reach and engagement.

Requirements

• Portfolio of published articles, blog posts, or other content assets demonstrating writing and editorial skills.
• Exceptional writing and editing skills with a keen eye for detail and grammar.
• Strong understanding of content marketing principles, including audience segmentation, storytelling, and content distribution channels.
• Proficiency in SEO best practices and content optimisation techniques.
• Experience with content management systems (CMS) such as WordPress, HubSpot, or similar platforms.
• Familiarity with content marketing analytics tools and the ability to interpret data to drive content strategy and decision-making.
• Creative thinker passionate about staying ahead of industry trends and exploring new content formats and mediums.
• Strong interpersonal and communication skills with the ability to collaborate effectively across teams and influence stakeholders.

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Job Summary

As a Product Marketer at Vendease, you will play a pivotal role in driving the adoption and success of our e-procurement platform within the food business industry. You will be responsible for crafting and executing comprehensive marketing strategies to effectively position Vendease in the market, drive demand, and increase product adoption. Leveraging your expertise in product marketing and understanding of the restaurant landscape, you will collaborate closely with cross-functional teams to develop compelling messaging, launch new features, and drive user engagement.

Job Details

• Develop and execute product marketing strategies to drive awareness, adoption, and retention of Vendease within the restaurant industry.
• Collaborate with the product management team to understand product features, benefits, and competitive advantages, and translate them into compelling value propositions and messaging.
• Create engaging marketing collateral, including sales enablement materials, product videos, website content, case studies, and presentations, to effectively communicate the value of Vendease to target audiences.
• Drive go-to-market initiatives for new product launches and feature updates, including coordinating cross-functional efforts across product, sales, and customer success teams.
• Conduct market research and analysis to identify customer needs, market trends, and competitive insights, and use these findings to inform product positioning and marketing strategies.
• Develop and execute multi-channel marketing campaigns to generate leads and drive user acquisition, leveraging channels such as email marketing, social media, content marketing, and digital advertising.
• Collaborate with the sales team to develop effective sales tools, messaging, and collateral to support the sales process and drive revenue growth.
• Analyze marketing metrics and KPIs to track the effectiveness of marketing initiatives, optimize performance, and provide actionable insights for continuous improvement.

Requirements

• Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred.
• Proven experience in product marketing, preferably in the B2B SaaS or technology industry.
• Deep understanding of the restaurant industry, including key market trends, challenges, and competitive landscape.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
• Excellent communication skills, with the ability to craft compelling messaging and storytelling for different audiences.
• Experience developing and executing multi-channel marketing campaigns, including digital marketing, content marketing, and email marketing.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and collaborate effectively with cross-functional teams.
• Highly creative with a passion for innovation and a keen eye for detail.
• Proficiency in marketing analytics and tools, with the ability to analyze data and metrics to measure marketing performance and optimize campaigns.
• Experience working in a fast-paced, dynamic startup environment is a plus.
• Passion for food and technology is a plus.

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Job Summary

We are seeking a skilled Digital Marketing Associate with a solid background in S.E.O and paid campaigns across digital media to join our dynamic marketing team at Vendease. As a key member, you will be responsible for driving organic and paid search traffic to our platform, optimising our website's technical infrastructure, and implementing strategies to enhance our online visibility and conversion rates.

Job Details

• SEO Strategy and Execution:
  • Develop and implement comprehensive SEO strategies to improve organic search rankings and increase targeted traffic to the Vendease platform.
  • Perform in-depth keyword research to identify valuable search terms and optimise content for these keywords.
  • Optimise on-page elements like metadata, headers, and images to boost search visibility and user engagement.
  • Conduct regular technical SEO audits to ensure optimal website performance and compliance with SEO best practices.
• Analytics and Performance Monitoring:
  • Utilise tools such as Google Analytics, Google Search Console, and SEMrush to monitor and analyse website performance metrics.
  • Track and report on SERP rankings, Domain Authority, and other key SEO metrics to identify trends and opportunities for improvement.
• SEM and PPC Campaign Management:
  • Design and manage SEM campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic and conversions.
  • Monitor campaign performance, adjust bids, and refine targeting strategies to optimise spending and maximise ROI.
  • Develop retargeting strategies to engage previous visitors and convert them into customers.
• Collaboration and Cross-functional Integration:
  • Work closely with product, sales, and content teams to integrate SEO and SEM best practices into the broader marketing and development efforts.
  • Collaborate with regional teams to ensure marketing strategies are tailored to local markets and cultural nuances.
• Budget and Resource Management:
  • Develop comprehensive digital marketing budgets, ensuring efficient allocation of resources across channels and initiatives.
  • Monitor financial performance against budgets and adjust strategies to achieve optimal outcomes.
• Innovative Campaign Development:
  • Initiate creative digital marketing campaigns to enhance brand visibility and engagement across all operational regions.
  • Implement UTM parameters for tracking the effectiveness of different marketing channels and campaigns.

Requirements

Experience and Skills:

• Proven experience in digital marketing, particularly with SaaS products and in sectors similar to our industry.
• Expertise in SEO and PPC, including technical SEO aspects like website optimization, keyword research, and SEO auditing.
• Proficiency in digital marketing tools, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, and SEM platforms like Google Ads and Bing Ads.
• Strong analytical skills to interpret complex data, understand search engine algorithms, and translate insights into actionable strategies.
• Experience in content marketing and social media marketing, with a capability to track SERP rankings and optimise content for improved visibility.

Cultural and Market Understanding:

• In-depth knowledge of consumer behaviour and digital usage patterns in Nigeria, Ghana, and potentially the MENA region.
• Ability to adapt strategies to fit cultural nuances and regional preferences.

Educational Background:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Certifications in Google Analytics, AdWords, or other relevant digital marketing tools are must haves.

Communication and Interpersonal Skills:

• Excellent written and verbal communication skills.
• Strong collaboration capabilities, able to manage relationships with stakeholders and work effectively in cross-functional teams.

Adaptability and Innovation:

• Creativity in developing unique marketing strategies that resonate with diverse audiences.
• Capacity to handle rapid changes in the digital landscape.

Leadership Qualities:

• Strong organisational and project management skills.
• Ability to lead initiatives and motivate teams towards achieving business goals.
• Highly organised and detail-oriented, able to manage multiple projects simultaneously in a fast-paced environment.
• Passion for digital marketing and a commitment to staying updated on industry trends and best practices.

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Job Summary

We are looking for a Community Engagement Manager who will develop and execute strategies to engage with our community, foster meaningful relationships, and drive participation in our programs and initiatives. This role requires a creative thinker with excellent communication skills and a strong understanding of community-building principles.

Job Details

• Develop and implement a comprehensive community engagement strategy aligned with Vendease’s goals and objectives.
• Build and maintain relationships with key stakeholders, including community members, partners, volunteers, and investors.
• Plan and execute events, workshops, and activities to engage with the community online and offline.
• Create and curate content for social media channels, newsletters, and other communication platforms to keep the community informed and engaged.
• Act as a liaison between Vendease and its community, addressing inquiries, concerns, and feedback in a timely and professional manner.
• Collaborate with internal teams to ensure community feedback and insights are integrated into decision-making processes and program development.
• Monitor and analyse engagement metrics to measure the effectiveness of community initiatives and identify areas for improvement.
• Stay up-to-date on industry trends and best practices in community engagement and incorporate innovative ideas into strategy development.

Requirements

• Bachelor's degree in communications, marketing, public relations, or a related field. (Preferred)
• Proven experience in community engagement, social media management, or a related field.
• Excellent written and verbal communication skills with the ability to communicate effectively with diverse audiences.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines.
• Experience planning and executing events or community programs.
• Familiarity with social media platforms, analytics tools, and content management systems.
• Passion for community building and a genuine interest in making a positive impact.

Additional Requirements:

• Flexibility to work evenings and weekends as needed for events and community activities.
• Ability to travel locally for events and meetings.