Digital Marketing Manager at Adexen

Job Description

• Adexen Recruitment Agency is mandated by one of its clients, a Financial Technology solution provider to recruit a Digital Marketing Manager to lead its integrated digital marketing campaigns from concept to execution. The position is based in Lagos, Nigeria.

Responsibilities

• Responsible for managing, implementing and optimizing digital marketing campaigns across all digital channels.
• Design, build and maintain the social media presence
• Brainstorm new and creative growth strategies
• Work with digital marketing agencies to achieve deliverables both qualitatively and quantitatively.
• Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing, Sales and Communications plan
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Plan and execute all digital marketing, including search engine optimization/search engine marketing, marketing database, email, social media and display advertising campaigns
• Collaborate with agencies and other vendor partners
• Devise strategies to drive online traffic and improve usability, design, content and conversion.

Desired Skills and Experience

• Bachelor's Degree in Marketing or a related field. Master's Degree will be an advantage
• Minimum of 5 years working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.