Market Research Analyst at Ascentech Services Limited

Job Responsibilities

• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
• Track and forecast trends in sales and marketing, and analyse in detail the data collected to provide management with thorough reports and results
• Collect and analyse data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
• Measure the effectiveness of advertising, marketing and communications strategies.

Requirements

• Previous experience in market research
• Knowledge of software applications including SAS and SPSS
• Experience with various survey tools
• Verifiable market analysis experience, at least 2 years
• Superior knowledge of statistical software, including SPSS and similar programs, MS Office and general databases
• Familiarity with search engines, business research tools and web analytics, including CRM programs
• Excellent communication and presentation abilities
• BSc in Marketing / Economics, Statistics or related field
• Demonstrable experience with data collection methods, portfolio of surveys, polls and focus group results a plus.