Analyst - CVM Commercial at MTN Nigeria

Job Description
Reports To: Manager CVM Commercial

Division: Marketing

Description

• Identify opportunities within the enterprise business base for revenue optimization and campaign management with the aim of developing relevant programs to address these opportunities
• Monitor and track campaign performance over campaign lifecycle and ensure right decisions are taken regarding continuing or discontinuing campaigns
• Design and execute pilot campaigns to determine best approach to campaign deployment, offer development and campaign scripting before scale-up
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
• Contribute and participate in campaign idea generation meetings and cross functional Customer Life cycle Management meeting as required
• Develop and execute micro-segmented marketing campaigns to generate incremental revenue and reduce dormancy within the enterprise business segment
• Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle
• Liaise with vendors responsible for managing systems/tools/capabilities within CVM for campaign management and analytical needs

Education:

• First degree in any related discipline
• Fluent in English

Experience:
3 - 7 years’ experience in an area of specialization; with experience working with others

• Experience in Database/Direct Marketing or Product Management in telecommunications industry
• Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
• Expertise in experimental test design
• Experience with major campaign management platform(s) within telecoms industry
• Demonstrable data-mining, analytical skills and segmentation techniques
• Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.