Analyst - Research and Market Insight, Marketing at MTN Nigeria

Mission

• To provide consumer insight through environmental scanning and research activities in areas of concern for the business to either track and or obtain customer insights, market intelligence, economic and competitive intelligence/research etc.
• To overlay insights generated from the external environment on the internal customer data from the BIB data warehouse.

Description

• Analyze raw data, write and interpret research reports for internal studies, and summarize external ones.
• Extract internal data from the data warehouse and various sources to draw insights.
• Transform and analyze data for proper reporting and analysis.
• Disseminate information to the relevant parties in simple and actionable formats.
• Coordinate research requirements for different business units.
• Track economic, market, industry, and competitive trends to provide business insights.
• Liaise with agencies to analyze and report research results for both qualitative and quantitative studies and other types of research.
• Identify and apply new global tools, methods, and approaches in market research.
• Build analytical tools and models for use in the formulation of research analyses.
• Develop strategies to foster the retention of high value segments of the market.
• Ensure a reduction in wait time for analysis, to enable the business to make decisions faster, thereby reducing costs due to delays in making decisions.

Requirements

Education:

• First Degree in any related discipline
• Fluent in English

Experience:

• 3 - 7 years’ experience including:
  • Proficient use of SQL, SAS, Excel and PowerPoint for data extraction, analysis and presentation.
  • Work experience in a research or consultancy environment.