Assistant Brand Manager at Human Capital Partners (HCP)

Job Summary:

• As the Assistant Brand Manager, you will be responsible for supporting the development and implementation of effective brand strategies that enhance the company's market presence and drive business growth.
• This role involves assisting with brand positioning, go-to-market strategies, and monitoring marketing trends to identify opportunities for brand expansion.
• The Assistant Brand Manager will work closely with other marketing team members to ensure consistent brand messaging and integrity across all marketing initiatives.

Responsibilities:

• Assist in developing the brand strategies and ensure their effective implementation.
• Assist in translating brand strategies into brand plans, brand positioning and go-to-market strategies.
• Monitor marketing trends and identify new growth opportunities/areas for the company’s products.
• Analyze brands positioning in the market to crystallize targeted consumers insights.
• Maintain brand integrity in all marketing initiatives and communications.
• Liaise with other team members to promote brand success.

Education and Experience Requirements:

• First degree in Marketing, Mass Communication, Public Relations, Journalism or related disciplines.
• Minimum of 7 years’ experience in marketing, with at least 3 years at a supervisory level and exposure to the FMCG environment.