Assistant Brand Manager - Lagos at Olam Nigeria Limited

About the job

• As an Asst. Brand Manager with Olam PFB (Caraway Africa Nigeria Limited) you are expected to ·drive profitable growth of brands assigned and support the development of Brand Plans for market, ensure timely execution and in line with budget and also manage all brand’s activities as well as 3rd parties to ensure flawless execution whilst tracking brand’s performance and preparing report.

Responsibilities

• Support the development of deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
• Based on sound consumer insight and strategy defined by the business, provide input to the development of 360 degree plans for market to generate demand for the brands assigned and achieve market share targets
• Ensure creative assets are created and documented.
• Drive timely execution of agreed consumer & trade activation.
• Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
• Management of all external agencies to deliver on assigned tasks/projects
• Monitor Brand’s campaigns/activities and report as required
• Ensure effective management of internal and external research projects using the right tools and techniques.
• Manage the development of pack design (new/ changes).
• Help with Trade Marketing Requirements
• Analyze category, competition and market trends to provide recommendations and make informed decisions
• Prepare reports on Brand performance and sales
• Provide necessary assistance in all activities pertaining to the Brand

Qualifications

• A good university degree; MBA or other relevant professional certification is a plus
• Job experience: 2 years minimum experience in Brand Management.
• Strong oral and written communication skills as well as presentation skills
• Goal-oriented and results-driven with a creative mindset