Audience Engagement Editor at HumAngle Media Limited

Roles and Responsibilities

The successful candidate will:

• Develop and execute a growth and engagement strategy that expands our audience within the security, humanitarian, and development sectors and maximises the impact of our work on social media platforms.
• Collect feedback from the audience, consistently analyse user experience vis-a-vis content performance, and develop a strategy accordingly.
• Identify and deploy strategies to increase the number of visitors to the HumAngle website, improve product distribution in line with editorial priorities, and optimise the site’s performance on search engines.
• Oversee the publication of automated and written newsletters as well as policy briefs.
• Create, edit, and publish appropriate copies for social media posts.
• Increase the editorial team’s metric literacy and facility in SEO and off-platform content creation via updates, workshops, and other learning opportunities.
• Oversee and post to all social media platforms daily while serving as a social media ‘evangelist’ to coach our editorial team and contributors in crafting effective social media content.
• Suggest and oversee cross-platform repackaging of core site content, identify new platforms and adapt content to diverse, multicultural audiences.
• Effectively track our content reach and engagement across all channels, including on our website and partner platforms, newsletters, and social media.
• Work with the Editor-in-Chief to identify and develop effective distribution frameworks and re-publication partnerships with other media organisations.

Qualifications

We are looking for someone with:

• At least three years of experience as a journalist in a successful newsroom, with knowledge and training in audience engagement.
• Demonstrable expertise working with editorial teams to present and promote coverage across platforms and toward diverse audiences.
• In-depth familiarity with the international and non-profit media landscape, including a solid understanding of best practices and emerging trends for distributing timely coverage and engaging niche and general audiences.
• Strong analytical literacy in mainstream and emerging analytics tools with a proven track record of data-driven decision-making.
• A collaborative, news-cycle-informed mindset.
• Good knowledge of SEO as it applies in the media space.
• Excellent written English and knowledge of professional journalism practices and ethics.
• An understanding of what makes social content travel and the ability to write and edit compelling posts, tweets, and other copies that reflect HumAngle’s core values.