Branch Manager (Banking) at Westfield Consulting

Purpose / Job Dimension

• The job holder will be responsible for the effective management of the Bank branch, formulate and implement sales and marketing plans, ensure efficient operations, staff management, compliance with bank policies and procedures, other financial and administrative functions, and the profitability of the branch.

Responsibilities

• Formulate and implement localized sales and marketing plans in line with the Bank’s policy.
• Plan and implement sales and marketing activities within the branch to grow the liabilities business and achieve sales targets.
• Allocate branch resources effectively, including manpower, operational costs, promotion budgets etc.
• Formulate directives of identifying business opportunities.
• Develop and implement business and customer service strategies.
• Develop quality loan portfolio to obtain the bank’s loan growth objectives.
• Accept, analyse, collect and review required documents to initiate the loan process.
• Monitor loan portfolio to correct loan document exceptions.
• Manage operational risk, – identify, assess, mitigate, and control, ensure application of control measures to minimize risk exposure of the Bank.
• Ensure deposit growth to obtain the bank’s deposit growth objectives by promoting the Bank’s services.
• Communicate and implement new ideas and marketing strategies within branch market area to improve sales, cross-sell, marketing, and staff development.
• Provide directives and guidance on all operational and personnel matters to employees in the branch.
• Achieve overall branch sales performance objectives and targets on individual products by monitoring subordinates.
• Monitor and review sales performance goals of individual sales and marketing staff, monitor, update, review and implement branch sales plan.
• Provide sales coaching and training to marketing staff of the branch to enhance their performance.
• Maintain a high level of employee morale to minimize turnover and maximize customer service satisfaction