Brand and Marketing Executive at Lorache Consulting Limited

Location: Sagamu, Ogun

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies.
• Organize and oversee advertising /communication campaigns (Social Media, TV etc.), exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Initiate and control surveys to assess customer requirements and dedication.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Collaborate with managers in preparing budgets and monitoring expenses.

Requirements

• B.Sc / BA in Marketing, Business Administration or relevant discipline.
• 3 years Proven experience as marketing executive or similar role.
• Good understanding of market research techniques, data analysis and statistics methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM).
• Familiarity with social media and web analytics (e.g. WebTrends).
• Excellent communication and people skills.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.