Brand Communications Officer at Infrastructure Bank Plc

Position Summary

• The Brand Communication Staff is responsible for developing and executing strategic branding and corporate communication initiatives that enhance the organization's reputation, visibility, and engagement with stakeholders.
• This role plays a crucial part in maintaining and promoting the organization's brand image, ensuring consistency and alignment with its values and objectives.

Key Responsibilities

• Develop and maintain the organization's brand guidelines, ensuring consistency across all communication channels.
• Ensure the brand is seen or heard by your target audience at least 5 times in a month.
• Develop and execute corporate communication strategies that convey the organization's key messages to both internal and external audiences.
• Media Impressions: The total number of times your brand is mentioned or featured in media outlets. A minimum of 5 times a month
• Oversee the organization's online presence, including the website and social media platforms.

LinkedIn:

• Establish The company as a prominent and reputable entity in the banking sector.
• Share updates on corporate achievements, milestones, and news to keep stakeholders informed.
• Showcase the company culture, values, and achievements to attract top talent.

Instagram:

• Share visually appealing images and videos that highlight the company projects and corporate culture of the Company.
• Utilize Instagram's multimedia features, including images and short videos, to tell compelling stories about the company's achievements, milestones, and corporate culture.
• Encourage employee advocacy by showcasing the company culture, values, and achievements through Instagram stories and posts.

Twitter:

• Position The company as a thought leader by sharing insightful content, industry analyses, and strategic perspectives.

Content Creation:

• Create engaging and informative content that resonates with our target audience and effectively communicates our brand's message
• Design 10 eye-catching visuals, graphics, and marketing materials that align with our brand identity every month.

Media Print:

• Establish The company as a prominent and reputable entity in the banking sector.
• Position The company as a thought leader.
• Two articles in a month published in reputable outlets.
• Achieve a monthly target of positive media mentions and coverage.

Key Requirements

Knowledge:

• Branding: Understanding the fundamentals of branding
• Communication Theory: Knowledge of communication models, theories, and principles to create effective communication campaigns.
• Industry Trends: Staying updated with industry trends, consumer behavior, and emerging communication platforms.
• Media and PR: Understanding the media landscape, public relations, and how to manage media relationships.
• Crisis Communication: Knowledge of crisis management and communication strategies.
• Digital Marketing: Understanding digital marketing techniques, including social media, SEO, email marketing, and content marketing.
• Data Analytics: Familiarity with data analysis tools to measure the impact of communication campaigns.

Skills:

• Content Creation: Writing and design skills to create engaging content for various platforms.
• Media Relations: Building relationships with journalists and handling media inquiries.
• Digital Tools: Proficiency in using digital marketing tools, social media platforms, and analytics software.
• Public Speaking: Effective oral communication skills for presentations and press conferences.
• Brand Management: Ability to develop and maintain a strong and consistent brand image.
• Data Analysis: Skills to measure the effectiveness of communication campaigns and make data-driven decisions