Brand, Content and Creative Design Lead at Appzone Limited

Job Description

As the Brand, Content and Creative Design Lead, your job responsibilities include the following:

Brand Strategy and Creative Direction:

• Develop and execute a comprehensive brand strategy aligned with Zone's vision and values
• Provide creative direction for all brand touchpoints, ensuring consistency across digital and physical platforms
• Lead the evolution of Zone's visual identity and brand guidelines

Design Leadership:

• Oversee the creation of all design deliverables, including marketing materials, website design, app interfaces, and internal communications
• Manage and mentor a team of designers, fostering a culture of creativity and innovation
• Collaborate with cross-functional teams to ensure design solutions meet business objectives and user needs

Video Production: 

• Conceptualize, shoot, edit, and produce high-quality video content for marketing campaigns, product demos, and corporate communications
• Oversee the entire video production process, from storyboarding to final delivery

Graphics Design: 

• Create visually stunning graphics for various platforms, including social media, websites, and print materials
• Ensure all graphic designs align with Zone's brand identity and marketing objectives

Content Strategy:

• Collaborate with the marketing team to develop and execute content strategies that effectively communicate Zone's value proposition
• Oversee the creation of visual content that supports SEO, social media, and other digital marketing initiatives

Digital Marketing and UX:

• Work closely with the digital marketing team to optimize user experience across all digital touchpoints
• Contribute to the development of 360-degree digital strategies, including web, SEO/SEM, email, and social media campaigns

Analytics and Reporting:

• Utilize analytics tools to measure the performance of design and brand initiatives
• Provide data-driven insights to inform future creative strategies and optimize ROI

Requirements

We would love to meet you if you are:

• An innovative thinker with a passion for cutting-edge design trends
• Strong leadership skills with the ability to inspire and motivate a creative team
• Detail-oriented with excellent project management abilities
• Adaptable and able to thrive in a fast-paced, dynamic environment
• Collaborative spirit with the ability to work effectively across departments
• Bachelor’s degree in Creative Art or related fields. 
• Minimum of 5 years of experience.