Brand Manager at Invealth Partners Limited

Job Description

• The Brand Manager will be responsible for developing and executing marketing strategies to enhance the brand image, increase market share, and drive revenue growth.
• Develop and implement comprehensive brand strategies to achieve business objectives and strengthen the brand's market position.
• Conduct market research and competitive analysis to identify opportunities and challenges for the brand.
• Define and communicate the brand’s value proposition, target audience, and key messaging.
• Collaborate with product development teams to ensure brand alignment in new product launches and existing product improvements.
• Oversee the creation and implementation of marketing campaigns for product launches and promotions.
• Plan and execute multi-channel marketing campaigns, including digital, social media, print, and in-store promotions.
• Manage relationships with advertising agencies, media partners, and other external vendors to ensure consistent brand messaging.
• Monitor and analyze campaign performance, using insights to refine marketing strategies and improve ROI.
• Develop and maintain a strong, cohesive brand narrative across all communication channels.
• Coordinate public relations efforts to enhance brand visibility and reputation.
• Serve as a brand ambassador, ensuring all internal and external communications reflect the brand's values and vision.
• Develop and manage the brand marketing budget, ensuring effective allocation of resources.
• Track spending against budget and report on financial performance.
• Work closely with sales, product, and customer service teams to ensure brand consistency and alignment across all customer touchpoints.
• Collaborate with internal teams to align brand strategies with overall business goals.
• Analyze brand performance metrics and KPIs to assess the effectiveness of branding efforts.
• Provide regular reports and presentations to senior management on brand strategy progress and market trends.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 3-5 years of experience in brand management, marketing, or related roles.
• Strong understanding of marketing principles, branding strategies, and consumer behavior.
• Excellent communication, presentation, and leadership skills.
• Proficiency in digital marketing tools and analytics platforms.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Key Skills:

• Strategic thinking and creativity.
• Strong analytical and problem-solving abilities.
• Excellent project management and organizational skills.
• Ability to build and maintain relationships with internal and external stakeholders.
• Strong attention to detail and ability to work under tight deadlines.