Brand Manager at Lily Hospitals Limited

Job Summary

We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will serve as the traffic manager for marketing requests and work closely with different teams in the hospital to create and execute marketing initiatives that resonate with the target market and increase sales. You will work closely with all team members to circulate information/communications internally. You will also be tasked with forecasting sales figures and assessing KPIs and ROI.

You must have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activities. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

Key Result Areas (KRA)

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as sales, creative, legal, other SBUs etc.
• Overseeing the production of advertisements, promotional materials and email campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

The Person

• Degree in business, marketing or related field.
• At least 5 years’ experience in developing brand and marketing strategies.
• Good communication skills, both verbal and written.
• Previous experience in managing and leading teams.
• Highly organized and perform well under pressure.
• Budget management skills.
• Strong research and analytical skills.

Remuneration

Salary in line with industry standard