Brand Manager at Simba Group

Job Summary

• Our company is looking for the Brand Manager will be responsible for managing the company's largest brand, ensuring it reaches the right market and significantly increases sales.
• The ideal candidate will have at least 5 years of experience in brand management, a deep understanding of market dynamics, and a proven track record of driving brand growth.

Responsibilities

• Develop and implement comprehensive brand strategies to position the flagship brand effectively in the market.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure brand consistency and alignment with business objectives.
• Manage and oversee all brand communication and marketing activities, including advertising, promotions, public relations, and digital marketing.
• Monitor and analyze brand performance metrics, sales data, and market feedback to assess the effectiveness of brand strategies and make necessary adjustments.
• Develop and manage the brand budget, ensuring efficient allocation of resources to maximize ROI.
• Lead brand innovation and development initiatives to drive growth and market expansion.
• Ensure brand compliance with all relevant regulations and industry standards.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and vendors.
• Represent the brand at industry events, trade shows, and other promotional activities.

Skills Requirements:

• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent strategic thinking and analytical skills.
• Proficient in marketing tools and software, as well digital initiatives.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong leadership and project management skills.
• Creative mindset with a passion for building and sustaining brand equity.

Qualifications
Educational Qualification:

• Bachelor’s Degree or its equivalent in Marketing, Business Administration or a related field.
• A master’s degree or post-graduate certification will be an added advantage.

Experience:

• At least 5 years of experience in brand management, with a proven track record of managing and growing major brands.