Brand Partnerships Manager at Pulse NG

Key Responsibilities

• Identify potential brand partners that align with our strategic goals and audience interests.
• Develop and execute a comprehensive partnership strategy, including partner identification, negotiation, and contract closure.
• Manage the entire partnership lifecycle, from initial outreach and negotiation to implementation and ongoing optimization.
• Initiate creative co-branding and co-marketing initiatives that enhance brand value and drive audience engagement.
• Explore new models of collaboration that can open up additional revenue streams.
• Conduct market research to identify emerging trends and potential partnership opportunities.
• Analyze competitive market strategies and adjust partnership tactics to maintain competitive advantage.
• Define key performance indicators for each partnership and regularly monitor and report on partnership performance.
• Provide insights and recommendations to senior management based on partnership outcomes and market feedback.
• Collaborate with marketing, sales, and product teams to ensure partnership alignment with overall business objectives.
• Work closely with marketing to leverage partnerships in campaigns and promotions, maximizing visibility and engagement.

Skills and Qualifications

• Proven track record of successfully managing brand partnerships, particularly in the digital media, eCommerce, or related industries.
• Experience in negotiating and implementing complex deals with a record of measurable success.
• Strong business acumen with strategic and analytical capabilities.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work effectively under pressure, meet deadlines, and adjust to changing priorities.
• Proficient in CRM software and data analysis tools.
• Highly motivated, entrepreneurial spirit, and an innate ability to spot opportunities for growth.
• Demonstrated ability to work independently as well as part of a team.
• Strong leadership qualities and the ability to inspire and engage various stakeholders