Brands & Marketing Officer at Assets Microfinance Bank

Job Summary

• The Brands and Marketing Officer will be responsible for developing and implementing effective marketing strategies to enhance the bank's brand presence, attract new customers, and retain existing ones.
• This role involves managing various marketing campaigns, coordinating with different departments, and ensuring that the bank's brand message is consistently communicated across all channels.

Responsibilities

• Plan, execute, and manage marketing campaigns to promote the bank's products and services.
• Implement marketing strategies needed to optimally reach the company’s target audience through diverse channels and spur high levels of revenue generation.
• Monitor and analyze campaign performance to optimize results and achieve marketing objectives.
• Ensure the company brand is optimally placed and projected by monitoring industry marketing trends, the performance of marketing and campaigns, and providing performance reports
• Develop and maintain strong relationships with key stakeholders, including customers, partners, and vendors.
• Coordinate team members across the different job functions to ensure optimal performance on different marketing, branding, marketing operations and communications functions as assigned
• Continuously plan and execute brand engagement activities/events across various media (digital, physical etc.) to ensure visibility and brand awareness across our various locations
• Coordinate partnerships with external consultants and vendors as required to achieve goals within budgets
• Develop communication models and structure, and manage product launch messaging and market expansion narratives.
• Prepare regular reports on marketing performance and present findings to senior management.
• Analyze brand positioning and consumer insights.
• Translate brand/products elements into plans and go-to-market strategies.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities.
• Research and determine product weaknesses and areas to be modified.
• Conduct competitive strategic analysis, consumer segmentation and consumer insight development.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Media/Advertising, Communication or related field.
• A minimum of 3 years’ experience in branding, corporate communications, advertising, marketing or media buying in a commercial bank or finance company.
• Proven experience in managing a brand (Knowledge in the financial sector is highly desired)
• Must have solid understanding of consumer insights and needs
• Proven experience in managing brands (Knowledge in the banking sector would be an added advantage).