Commercial Associate - FMCG at Elenasy

About the role 

• As a Category/Commercial Sales Associate with the client, you will play a crucial role in driving business development, revenue, and profit by building relationships with prospective clients and converting them into satisfied customers.
• Working closely with the Category Commercial Lead, you will contribute to achieving company goals and growth targets.
• Your responsibilities will include delivering engaging presentations, managing client communications, and driving customer acquisition.

Responsibilities

• Identify and pursue new sales opportunities to expand the customer base and achieve sales targets.
• Build and maintain relationships with prospective clients, nurturing leads and developing a deep understanding of their needs and pain points. Proactively engage with potential customers to establish rapport and drive the sales process forward.
• Manage the sales process, ensuring smooth communications and interactions between key clients and internal teams. Coordinate with various departments, such as logistics, product, and finance, to ensure smooth and efficient sales cycles.
• Cultivate strong relationships with existing clients, ensuring their satisfaction and identifying opportunities for upselling or cross-selling. Serve as a primary point of contact for client inquiries, concerns, and ongoing support needs.
• Follow and achieve departmental sales goals on a monthly, quarterly, and yearly basis. Implement strategies to drive sales growth and meet or exceed targets.
• Actively seek out new sales opportunities through methods such as cold calling, networking, and leveraging social media platforms.
•  Identify and engage with potential clients to generate leads and expand the customer base.
• Preparing and delivering appropriate presentations on products and services.
• Strengthen relationships with existing clients and contacts, exploring opportunities for upselling or cross-selling. Proactively seek out potential clients, establish new business relationships, and nurture them to generate future sales.

Job Requirement

• Bachelor’s degree in business, marketing, communication, or related fields with a minimum of 4 years of experience in sales, preferably in a B2B, FMCG or e-commerce company.
• Experience in commercial sales of FMCG products is important for this role.
• Experience working with a CRM tool for sales lead generation, tracking and forecasting
• Proven track record in B2B sales and conversion.
• Must have existing good relationships with distributors that are easily convertible.
• Excellent numerical, interpersonal, communication and people management skills
• Tech savviness and a willingness to work with/sell SaaS.
• Proven ability to meet and exceed sales Targets.
• Proven track record of successfully managing customer relationships
• Strong verbal and written communication skills Cross-Functional Team(s): FInance, Marketing and Communications and Logistics

Top 6 Technical Skills:

• Experience in sales, particularly in B2B, FMCG, or e-commerce sectors.
• Familiarity with commercial sales of FMCG products.
• Proficiency with CRM tools for sales lead generation, tracking, and forecasting.
• Strong track record in B2B sales and conversion.
• Established relationships with distributors or restaurants that can be leveraged.
• Tech-savviness, especially with SaaS products.

Top 4 Soft Skills:

• Excellent interpersonal and communication skills.
• Strong people management abilities.
• Ability to work collaboratively across teams, including finance, marketing, communications, and logistics.
• Proven capacity to meet and exceed sales targets, coupled with a strong ability to manage customer relationships effectively