Communication Strategist at Murtala Muhammed Foundation

Reports to: Program Officer / Coordinator
Supervisory Responsibilities: Communications volunteer, Graphics designer

Summary

• The Communication Strategist develops and implements communication strategies for each thematic area of the organization's work that includes media outreach and social media content creation.

Responsibilities and Functions

• Research and write press releases, and content for the company website, infographics, blogs, newsletters and Social Media platforms.
• Liaison with program team to coordinate activities, on-line content, and materials across the business unit.
• Manage the organization's digital presence. Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
• Arrange and coordinate press conferences, and plan events where needed.
• Adhere to the company’s style guide, ensuring that we produce high-quality and error-free copy.
• Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives.
• Support and evaluate results of communication campaigns with the team.
• Develop and maintain close working relations with media outlets and identify opportunities for the organization'ssenior management for media placement;
• Organize, provide support and arrange broadcast and print media interviews for Senior Management
• Propose, edit, draft and pitch op-eds, letters to the editor, and other written, digital, and broadcast commentary.
• Work across the organization with the management team, programs team and admin team to identify media moments, develop and implement relevant materials and media outreach
• Generate innovative ways to gain quality media coverage across all channels.
• Develop multi-media content for the organization showcasing the organization’s success stories and its people

Key Result Areas:

• Build and calendarize communication strategy and plan for the quarter, covering all thematic areas
• Improve organization's digital presence, program awareness and engagement by 40% in the next quarter
• Drive notable traffic to the MedAssist website and build engagement around the program to increase calls to the call centre
• Create engagement platforms and programs for engaging content, monthly newsletters and highly educative LinkedIn presence.
• Build network / relationships with media houses and platforms for brand building and awareness activities
• Coordinate copy editing of project deliverables, develop press releases where needed,
• Proper planning, quality deliverables and timely completion of assigned / expected tasks.

Qualifications

• Candidates should possess a Bachelor's Degree in relevant fields with 2 - 4 years experience.