Content Creator at Clout Africa

Job Purpose

• This role will be responsible for developing and implementing a comprehensive social media strategy that aligns with the organization’s objectives.
• You will manage our entire social media presence, create engaging content, and foster a strong online community to drive brand awareness, engagement, and conversations.

Main Job Tasks and Responsibilities

• Build and execute social media strategy through competitive research platform, determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create high-quality, engaging content (written, visual, and video) for our various social media platforms, including Facebook, Twitter, Instagram, Tiktok, LinkedIn, and YouTube
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments (Experiential) to manage reputation, identify key players and coordinate actions
• Monitor and analyse social media performance metrics, track engagement, and provide regular reports to the COO.
• Promptly report problems relating to online portals to the department head.
• Devise and implement community communication initiatives.
• Grow our social followings through various strategies.
• Represent our brand at events and trade shows when needed.

Education, Experience and Skillset

• Degree in Arts, Creative or any other related field.
• Have working knowledge and experience in social media and web content management system (CMS) e.g. Joomla, WordPress, Drupal etc.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Fluent in English.
• Must be computer literate.
• Good written and oral communication skills.
• Must be a team player.
• Creativity.