Content Marketing Specialist at Earnipay

About the job

• Develop and execute a comprehensive content marketing strategy that aligns with the company's overall marketing objectives.
• Create engaging and valuable content, including blog posts, videos, social media content, and other multimedia formats.
• Manage the content calendar and ensure timely delivery of high-quality content across all channels.
• Monitor and analyze content performance metrics and make data-driven decisions to optimize content for maximum impact.
• Build and nurture an active online community through various social media platforms, forums, and other relevant channels.
• Engage with the community by responding to comments, messages, and inquiries, and foster a positive brand image through active participation.
• Collaborate with cross-functional teams, including marketing, sales, and product, to ensure content and community initiatives are aligned with business goals.
• Stay updated on industry trends, content marketing best practices, and community engagement strategies to continuously improve our approach.
• Develop and maintain relationships with key influencers and community advocates to expand brand reach and enhance community engagement.
• Coordinate and execute community events, webinars, and other online/offline activities to encourage participation and brand loyalty.