Content Optimization Specialist at Project Growth

Key Responsibilities:

• Keyword Research: Conduct comprehensive keyword research to identify high-value keywords and phrases that align with client goals.
• Competitive Analysis: Analyze competitors’ content strategies to uncover opportunities and gaps in the market.
• Content Brief Development: Develop detailed and effective content briefs to guide content creation, ensuring alignment with SEO best practices.
• Collaboration: Work closely with content creators to ensure briefs are accurately followed and objectives are met.
• Performance Monitoring: Monitor and report on content performance, making recommendations for ongoing optimization.
• SEO Trends: Stay current with SEO best practices and industry trends to continuously improve strategies.

What Success Looks Like:

• High-Quality Content: Produce high-quality content briefs that are clear, actionable, and aligned with strategic goals.
• Improvement in Content Metrics: Achieve measurable enhancements in key content performance indicators such as organic traffic, keyword rankings, and engagement metrics.
• Timeliness: Maintain a high level of efficiency in delivering content briefs and related materials, meeting or exceeding deadlines.
• Client Satisfaction: Secure high client satisfaction ratings through effective content strategies and execution.
• Professional Development: Demonstrate a commitment to continuous learning and improvement in the field of content optimization and SEO.

Required Skills and Qualifications:

• Keyword Research: Proficient in keyword research techniques and tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Competitive Analysis: Strong experience in analyzing competitors’ content strategies.
• Content Briefs: Ability to create clear, detailed, and actionable content briefs.
• Analytical Skills: Excellent analytical skills and attention to detail.
• Communication: Strong communication and collaboration skills.
• SEO Tools: Experience with SEO tools and platforms.
• English Proficiency: 100% fluent in English, with impeccable writing skills.