Content Strategist at Reliance HMO

What you’ll do 

• Work with key stakeholders from across the business to develop positioning and messaging for our consumer-business content 
• Work with the Head of Brand and Content to develop a content strategy for our consumer business lines targeting key user groups 
• Work with our Clinical Services team to ensure the validity of any health-related content you produce 
• Execute the strategy you’ve developed, creating content for consumers that can also be repurposed for employees enrolled on our business plans 
• Ensure we are content-rich in key channels, including website and social media, to help drive organic interest in our consumer health plans 
• Develop content that educates plan members on what their coverage entails and how to get the most value from their plans 
• Work with our team of designers as well as our wider content and social media to really make your work shine 
• Place a key emphasis on distribution tactics to ensure that the amazing content you’ve produced is seen by as many eyes as possible. 
• Provide content support for other consumer-facing marketing activities, including digital and offline ads, billboards, radio ads, video scripts, etc. 

What you’ll need to thrive 

• The most crucial thing is that you have a knack for great writing and an eagle eye for accuracy 
• Just to reiterate: be rather good at writing – you’ve a penchant for literary panache, but you know how to craft compelling copy that will appeal to any audience, especially consumers 
• Experience creating content and strategy for a medium or large consumer-facing brand is a must. You’ll know what sort of content tickles the interests of different consumer demographics 
• Evidence of creating winning web and social media content that led to measurable uplift in audience engagement. We’re on a mission to turn heads and raise eyebrows (in a good way) 
• A head for numbers and understanding of how to report on the excellent performance of your content in different channels (social media platform metrics, Google Analytics etc.) 
• First-rate communication and teamwork skills. Our content team is growing so you need to know how to play well with others! 
• Ability to be creative while working within the framework of our brand guidelines. 
• Willingness to learn new skills and take on constructive, supportive feedback from the rest of the content team. 
• Ability to work to deadlines and prioritise your work effectively. This role requires you to be proactive and work equally well independently or as part of a project team 

We’d be particularly excited if you have… 

• Minimum of 4 years of experience writing health or medical content, ideally more.
• Basic knowledge of collaborative content and design platforms like Figma would be a plus 
• Proficiency in Nigerian Pidgin, French or Arabic, in addition to your pristine English, would be great