Content Strategist & Writer at Bluebird Communications

Job Description

• Develop comprehensive content strategies that align with the company's overall marketing and communication objectives. This involves understanding the target audience, conducting market research, and identifying content opportunities to drive brand awareness, engagement, and lead generation.
• Create high-quality and compelling content across various formats, such as blog posts, articles, social media content, website copy, email campaigns, whitepapers, case studies that reflect our client brands' voice and more that converts as many followers as possible into loyal customers. The content should be tailored to suit different platforms and channels.
• Collaborate with the creative team to brainstorm and develop a variety of marketing campaign collaterals and CTAs based on audience preference.
• Work closely with the community management team to promote and distribute content effectively through various channels, including social media, email marketing, guest posting, influencer partnerships, and other outreach strategies.
• Monitor and analyze the performance of content campaigns and initiatives. Use data insights to identify opportunities for improvement and make data-driven decisions for future content strategies.
• Ensure all content aligns with the brand's voice, tone, and style guidelines, maintaining consistency across all communication channels.
• Interpret creative direction and propose engaging copy concepts and implement projects once they are approved.
• Ability to create, develop, and make content strategy presentations.
• Collaborate with various teams to gather information and insights necessary for creating accurate and valuable content.
• Curate and repurpose existing content to extend its reach and impact, ensuring content remains evergreen and relevant.
• Design and implement content strategy to align with clients' business goals.
• Stay updated on industry trends, content marketing best practices, and emerging technologies to continuously improve content strategy and maintain a competitive edge.

Candidate Specification

• B.Sc. or HND in a related discipline.
• 2-3 years experience in content creation and copy.

Requirements:

• Proven experience as a content strategist and writer, preferably in a related industry or sector.
• Excellent writing and editing skills, with a keen eye for detail and grammatical accuracy.
• Strong understanding of content marketing principles, SEO, and audience targeting.
• Ability to think strategically and align content initiatives with broader business goals.
• Familiarity with various digital marketing tools and analytics platforms for content performance tracking and analysis.