Content Writer (On-site) at Norrenberger Financial Group

Job Responsibilities

• Develop content aligned with short-term and long-term marketing targets Collaborate with team members and other departments to produce high-quality content for various outlets
• Ensure brand consistency in content generated
• Use best SEO practices to optimize content for wider reach
• Liaise with Designers to enrich the text with appropriate visuals
• Develop relevant engaging, creative and innovative content to enlighten audiences and promote the organization’s brand.
• Write clear, attractive, and conversion-focused copy to promote our brand
• Ensure consistency with a unique and distinct voice (style, fonts, and tone)
• Use SEO principles to maximize copy’s reach
• Conduct high-quality keyword research
• Tailor the content and style of each writing requirements according to their purpose - whether they are intended to guide users, sell our products or inform users.
• Develop a deep understanding of the company's services and objectives to ensure efficient and consistent communication to users across the touchpoints.
• Monitor closely competitors style and concepts and research user interests to gain insights and identify fresh and interesting angles for your writing.
• Support the Digital Marketing & Brand Communications team with write-ups for social media, website, blogs,video scripts and other marketing materials.
• Periodically review existing content of app pages for necessary improvements.
• Work with the design team to ensure that the visual elements of ads, marketing materials, emails, etc complement the written words.
• Assist the company in achieving short and long-term goals relating to product growth.

Qualifications

• Candidates should possess a Bachelor's Degree with 2-3 years work experience.